The challenge for the CW is to communicate well with all those he or she comes in contact with. It is also the CW's job to help facilitate communication between all the people involved in CRM, from local resource users to national government officials. Good communication makes for accurate information and facilitates community development.
When interviews with individuals and groups are conducted while the other PCRA methods are being carried out, the specific objectives and information areas of concern vary from method to method. The overall improvement in communication and accuracy of information should however be a universal goal in all interview situations. In the initial stages, the communication is typically one-way, as the CW will be the first to directly elicit information. As the process progresses, those being interviewed will themselves begin to learn about and from the interviewer, if not by asking questions directly, by inferring from the questions they are asked.